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New
Hunting,
Fishing License System Debuts August 15
Posted 12 August 2010
A technological giant
step in hunting and fishing licenses sales happened in mid-year 2000
when electronic license sales machines replaced the carbon paper pads,
forever changing the way licenses were purchased. On August 15, another
giant step will take place when the second generation of Iowa's
electronic license sales system further improves sales and convenience
for hunters and anglers.
The new license system uses web-based technology to show real time
license quota information, monitors the licenses purchased and
automatically adjusts to show which remaining licenses a customer may
purchase, and it shows a customer record of previous purchases. The new
license can fold down to the size of a credit card.
"We met with and trained nearly 700 representatives and what they told
us was that the new system will be user friendly and the new features
will benefit our customers," said Rich Smith with the Iowa Department
of Natural Resources license section. The new system is designed to cut
down on customer wait time and allow the DNR to communicate instantly
with the license vendors.
"We tried to address the complaints and concerns from our customers and
vendors when designing this new system. It has taken longer than we had
hoped to get it up and running, but we had to work out a few problems
with some of the new features associated with issuing snowmobile and
ATV decals and had to develop new software to read barcodes on the
decals," Smith said.
"But in the end, we have a system that is going to be much more
customer friendly because we have listened to our customers. The extra
time it took in development has been worth it in order to better meet
the needs of the people using the system," said Smith.
Smith said the hardware for the new system has been shipped to all 900
venders and about half have made a sale using the new system.
License vendors receive a fee for each privilege they sell using the
electronic system. For the first 10-1/2 years, the full cost of the
vendor fee was not passed on to the customer but was subsidized by the
fish and wildlife trust fund by more than $3.3 million. This fee was
increased in 2010. A vender fee as well as the projected expense to
maintain the system has been added to the price of licenses purchased
since December 2009.
"Nobody likes to pay more but the cost to issue the licenses has gone
up," Smith said.
The fish and wildlife trust fund will be covering the cost to register
harvested deer or turkey through the license vendor. If the upcoming
harvest is similar as the 2009-10 numbers, the payment will be nearly
$190,000.
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